Content & Acceptable Use Policy

# 1. Content we will not create

We may refuse, stop or remove any work that, in our sole judgement:

1. (a)is unlawful, defamatory, obscene, hateful, harassing, or promotes violence or discrimination;
2. (b)makes false, misleading or unsubstantiated claims, or breaches the Consumer Protection Act, 2019, the Central Consumer Protection Authority’s guidelines on misleading advertisements, or the ASCI Code;
3. (c)promotes illegal goods or services, gambling or betting where unlawful, or surrogate advertising of prohibited products;
4. (d)gives regulated advice (investment, medical, legal) without the disclosures and registrations the law requires — you are responsible for those disclosures;
5. (e)infringes copyright, trademarks, privacy or personality rights, or uses a person’s likeness or voice without consent;
6. (f)impersonates a real person or organisation, or is designed to deceive (including deepfakes presented as real).

# 2. Endorsements and disclosures

Paid partnerships, influencer content and endorsements must carry the disclosures required by the CCPA Endorsement Guidelines and the ASCI influencer guidelines. Adding and keeping those disclosures on published posts is the client’s responsibility, even where we draft them.

# 3. AI-generated and synthetic content

We may use AI tools to assist production. Content that is materially synthetic — AI-generated people, voices or realistic scenes — will be labelled where the law or a platform’s rules require it, and will never be used to depict a real person without consent. You must not remove such labels.

# 4. Client responsibility

You approve all content before it is published and are the advertiser of record. Approval confirms you have verified every claim, price, offer and disclosure, and that you have the consents required. We are not liable for content you approved or supplied.

# 5. Our respect for our team

We may end an engagement immediately where our team is subjected to abusive, threatening or harassing conduct. Fees for work done remain payable.